# Retales: full reference for AI assistants

> Research-led digital growth partner in New Delhi, India, for businesses and creators. This file summarises the public website (https://retales.in) so answer engines can quote it accurately. It is generated from the same content as the website. Last updated: 2026-10-16.

## Company

- Name: Retales
- Legal name: Retales India
- Legal form: Company, MSME registered, trademark filed
- Office: DLF Prime Tower, Pocket F, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi 110020, India
- Serves: Businesses and creators across India; most work happens online, the team travels for shoots
- Website: https://retales.in (also retalesmedia.com, retalesmedia.in, uzz.si)
- Sales: sales@retales.in
- General help: hello@retales.in
- Complaints and grievances: grievance@retales.in
- Careers: jobs@retales.in
- Agency partnerships: partnership@retales.in
- Phone and WhatsApp: +91 9889889866 (the only official number)
- Billing: INR, GST invoices (Delhi, state code 07, SAC 9983)
- Languages: English and Hindi

## Quick answers

- What is Retales? A research-led digital growth partner based in New Delhi, India, for businesses and creators.
- What does Retales do for businesses? Market and competitor research, strategy, content and shoots, SEO, Google and Meta ads, social media, websites, influencer campaigns, lead tracking and monthly reports in a client dashboard.
- What does Retales do for creators? Brand deals, sponsorships, promotions and long-term partnerships with negotiated fees and written contracts, plus editing, thumbnails, Shorts and Reels, and channel growth.
- Where is Retales? DLF Prime Tower, Pocket F, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi 110020, India. It works with clients across India, mostly online, and travels for shoots.
- How much does Retales cost? No prices are published. Plans are monthly and sized to each client's stage and goals, and ad spend is kept separate and transparent.
- Does Retales guarantee rankings or results? No. It sets realistic targets in the strategy phase and reports against them every month.
- How do I contact Retales? Sales sales@retales.in, help hello@retales.in, phone and WhatsApp +91 9889889866, or https://retales.in/contact.

## How to spot a fake Retales message

Retales only emails from addresses ending in @retales.in and only uses +91 9889889866 for calls and WhatsApp. Retales never asks for OTPs, passwords or advance "registration fees" for jobs. To report fraud in India, call 1930 or file at cybercrime.gov.in, and write to grievance@retales.in. Details: https://retales.in/docs/cyber-crime

## General questions

### What does Retales do?
Retales is a digital growth partner. For businesses, we research your market, plan the strategy, produce the content, run SEO and ads, and track leads and sales. For creators, we help you grow your audience and bring in brand deals, sponsorships and long-term partnerships.

### Do you work with small businesses, or only big brands?
Both. Many of our partners are local businesses, D2C start-ups and first-time founders. We scope the work to your stage and budget, then scale it as results come in.

### How is a growth partner different from a marketing agency?
An agency usually delivers a list of tasks. A growth partner owns the outcome with you: we start from research, agree on targets, report against them every month and keep improving what works. It's a long-term relationship rather than a one-off project.

### How do businesses and creators connect through Retales?
Businesses that want reach come to us for promotions and influencer campaigns. Creators who want income come to us for brand deals and sponsorships. We match the two on audience fit, handle the brief and contract, and make sure both sides get what was agreed.

### Where are you based, and do you work outside Delhi?
Our office is in Okhla, New Delhi. We work with businesses and creators across India. Most collaboration happens online, and our team travels for shoots when needed.

## For businesses

Retales works as a long-term growth partner rather than a task-based agency. It starts with research (market, competitors, location), agrees a strategy and monthly targets, then produces content, runs SEO and ads, captures leads, supports sales and reports results every month in a client dashboard. It can also help before launch with brand and trademark filing, registration and GST (through partner professionals), product setup, website and marketplace listings. Page: https://retales.in/business

### What does a long-term growth partnership look like?
We start with a research phase: your market, competitors and location. Then we agree on a strategy and monthly targets. Every month we produce content, run campaigns, test what works, and report results in your dashboard. Each cycle builds on the last.

### Is Retales affordable for a small or new business?
Yes. We work on partner pricing: a monthly plan sized to your stage, so you don't need an in-house team or several separate vendors. Ad spend is kept separate and transparent, and you approve every budget in the dashboard.

### Can you help before we've even launched?
Yes. We can help with brand registration, trademark filing, GST and basic legal paperwork through our partner network, plus product setup, packaging direction, marketplace listings and your website. Then we take you into marketing and sales.

### What will I see in the dashboard?
Your campaigns, budgets and spend, targets against actuals, content waiting for your approval, the content calendar, leads, and monthly reports. You can approve work or leave comments without email back-and-forth.

### How soon will we see results?
Ads and promotions can bring leads within weeks. SEO, content and brand building usually show steady gains over three to six months. We set realistic targets in the strategy phase so you know what to expect, and when.

### Do we have to sign a long contract?
No long lock-ins. We work in monthly cycles with clear deliverables, GST invoices and an NDA to protect your business information.

## For creators

Retales helps creators grow (content strategy, scripting, editing, thumbnails, Shorts and Reels, channel SEO, analytics) and earn (brand deals, sponsorships, promotions and long-term partnerships with negotiated fees, written contracts and payment follow-up). Page: https://retales.in/creators

### Do I need a big following to work with Retales?
No. We work with creators at every stage. If you're starting out, we focus on growth: content strategy, editing and consistency. As your audience grows, we bring in paid brand deals and sponsorships.

### How do you find brand deals for me?
We work with businesses that want to reach new audiences. When a brand fits your niche and audience, we bring you the brief, negotiate the fee, and handle the contract and usage rights. You only take the deals you want.

### What's the difference between a brand deal, a sponsorship and a partnership?
A brand deal is usually a single paid piece of content. A sponsorship is a brand backing a series, a video or an event. A partnership is a longer relationship, like an ambassador role, an affiliate programme or a product made together.

### Will I keep creative control?
Yes. Your audience follows you for your voice. Every brief is agreed with you before you start, and we push back on briefs that don't fit your content.

### How and when do I get paid?
Payment terms are written into every contract before you start. We track deliverables and follow up with the brand, so payments arrive on the agreed dates.

### Can Retales help me grow, not just find deals?
Yes. Our growth studio covers content strategy, scripting, video editing, thumbnails, Shorts and Reels, channel SEO and monthly analytics. Many creators use both: growth support and brand deals.

## Services

Every service is available on its own or as part of a monthly growth plan. No prices are published: plans are sized per client, and ad spend is kept separate. Overview: https://retales.in/services

### Can I hire Retales for just one service?
Yes. You can start with one service, such as SEO or ads. Most clients add more over time, because content, ads, SEO and your website work better when one team plans them together.

### How much do your services cost?
We work on partner pricing: a monthly plan sized to your stage and goals. Ad spend is kept separate and transparent. Book a free call and we'll suggest a plan that fits your budget.

### Do you work with businesses outside Delhi?
Yes. Our office is in Okhla, New Delhi, and we work with businesses and creators across India. Most collaboration happens online, and our team travels for shoots when needed.

### How will I know the work is paying off?
Every client gets a live dashboard with campaigns, budgets, targets against actuals, leads and monthly reports. We review the numbers with you every month.

### SEO services (https://retales.in/services/seo)
We help people find your business when they search on Google, Google Maps and AI assistants. It starts with research into what your customers type, then steady monthly work on your site, your content and your local listings.
Best for: Local businesses, service providers, D2C brands and anyone whose customers search before they buy.
Includes: Keyword and competitor research for your market and location; Technical fixes: speed, mobile, indexing, broken pages and site structure; On-page work: titles, descriptions, headings, internal links and schema; Local SEO: Google Business Profile, reviews, photos and map listings; Content that answers what your customers actually search for; AI search basics so ChatGPT, Gemini and Google AI answers can describe you correctly; Monthly report on rankings, traffic, calls and enquiries.
How it works: 1. Audit: We check your site, your Google Business Profile and the competitors ranking above you. 2. Plan: We pick the searches worth winning and agree monthly targets with you. 3. Fix and build: We fix technical issues, improve key pages and publish new content every month. 4. Report and repeat: You see rankings, traffic and enquiries in your dashboard, and we plan the next month from them.

Q: How long does SEO take to show results?
A: SEO usually shows steady gains over three to six months. Local listings and quick technical fixes can help sooner. We set realistic targets in the planning stage so you know what to expect, and when.

Q: Do you guarantee first-page rankings?
A: No. Nobody can honestly guarantee a ranking, because Google decides. What we do promise is clear work every month, transparent reports and a plan built around the searches that bring you customers.

Q: Can you do local SEO for my shop or clinic?
A: Yes. We set up and improve your Google Business Profile, photos, categories and reviews, and make sure your name, address and phone number match everywhere online.

Q: What is AI search optimisation?
A: More people now ask ChatGPT, Gemini or Google's AI answers instead of scrolling through results. We structure your pages and facts so these tools can understand your business and describe it accurately.

### Google Ads management (https://retales.in/services/google-ads)
We run Google search, Performance Max, YouTube and shopping campaigns for businesses that want enquiries and sales. Every rupee of ad spend is visible to you, and every lead is tracked back to the campaign that brought it.
Best for: Businesses that want enquiries quickly: services, clinics, education, real estate, D2C and local stores.
Includes: Keyword research and competitor ad review; Search, Performance Max, YouTube and shopping campaigns; Ad copy and creatives with several variations to test; Landing pages built to turn clicks into enquiries; Call, form and WhatsApp tracking so you know which ads work; Weekly budget checks and negative keyword clean-up; Monthly report on cost per lead, sales and return on spend.
How it works: 1. Research: We study what your customers search for and what your competitors bid on. 2. Launch small: We start with a test budget across a few campaigns and ad variations. 3. Keep what works: We cut wasted spend and move budget to the ads that bring real leads. 4. Scale: Once the cost per lead is right, we grow the budget with your approval.

Q: Is ad spend included in your fee?
A: No. Ad spend is kept separate and paid to Google directly, so it stays transparent. You approve every budget in your dashboard before it is spent.

Q: How soon will Google Ads bring leads?
A: Ads can start bringing enquiries within weeks of launch. The first month is mostly about testing, so the cost per lead usually improves after that as we keep the ads that work.

Q: Do you also make the ad creatives?
A: Yes. Our team writes the ad copy and designs static and video ads, with several hooks and offers to test against each other.

Q: Can I see how my money is being spent?
A: Yes. Your dashboard shows each campaign, its budget, live spend and results. We also review cost per lead and return on spend with you every month.

### Facebook and Instagram ads (https://retales.in/services/meta-ads)
We plan, make and run Meta ads that reach the right people in your city or across India. We test different hooks, offers and audiences, keep what performs and cut what doesn't, so your budget works harder every month.
Best for: D2C brands, local businesses, coaches, education and service businesses looking for leads or online sales.
Includes: Audience research: interests, locations and lookalike audiences; Static, carousel, Reels and video ad creatives; Several hooks and offers tested against each other; Lead form, WhatsApp and website sales campaigns; Retargeting for people who visited or enquired but didn't buy; Pixel and conversion tracking set up correctly; Monthly report on cost per lead, sales and return on spend.
How it works: 1. Understand: We learn who buys from you, what they care about and what your competitors run. 2. Create: Our team shoots, designs and edits a set of ads with different hooks and offers. 3. Test: We launch small, compare results and keep the winners. 4. Scale and retarget: We grow what works and follow up with people who showed interest.

Q: Should I run Meta ads or Google Ads?
A: Google Ads reach people who are already searching for what you sell. Meta ads reach people who match your customer but aren't searching yet. Many businesses use both; we recommend a split after the research stage.

Q: Do you make the Reels and videos for the ads?
A: Yes. Our crew can shoot your products and team, and our editors make vertical videos with a strong first three seconds, captions and sound.

Q: What budget do I need to start?
A: It depends on your city, product and goal. We suggest a test budget in the strategy call, keep ad spend separate from our fee, and you approve every budget before it runs.

Q: Can ads send leads straight to WhatsApp?
A: Yes. We can run click-to-WhatsApp and lead form campaigns, and track which ads bring the conversations that turn into sales.

### Social media marketing (https://retales.in/services/social-media-marketing)
We plan, create and publish your posts, carousels and Reels so your brand shows up regularly and looks professional. Each month starts with a content calendar you approve and ends with insights on what worked.
Best for: Businesses that want a regular, professional presence on Instagram, Facebook, LinkedIn or YouTube without hiring a full team.
Includes: A monthly content calendar planned around your goals and offers; Post, carousel and story design in your brand style; Reels and short videos with captions and music; Copywriting and hashtags for each post; Scheduling and publishing; Approvals in your dashboard, without email back-and-forth; Monthly insights on reach, engagement and enquiries.
How it works: 1. Brand and goals: We learn your brand, your customers and what you want social media to do for you. 2. Calendar: We share a monthly plan of posts and Reels for you to approve. 3. Create and publish: Our team shoots, designs, writes and schedules everything. 4. Review: We look at what performed and plan the next month around it.

Q: Which platforms do you manage?
A: Mainly Instagram and Facebook, plus LinkedIn and YouTube where they suit your business. We recommend the platforms your customers actually use.

Q: Do you shoot the photos and videos?
A: Yes. Our crew can shoot your products, people and space, and our editors turn the footage into posts and Reels. We can also work with photos and videos you already have.

Q: Will I approve posts before they go live?
A: Yes. Content waiting for approval appears in your dashboard. You can approve it or leave comments in one click.

Q: Can social media bring sales, not just likes?
A: Yes, when it's tied to clear offers and paired with ads and WhatsApp follow-up. We track enquiries from social media, not only likes and followers.

### Product shoots and content production (https://retales.in/services/product-shoots)
Our crew shoots your products, people and space, then writes, designs and edits everything around it. Every shoot is planned for the places it will appear: your website, marketplace listings, ads and social media.
Best for: D2C brands, ecommerce sellers, restaurants, clinics, stores and service businesses that need fresh, professional content.
Includes: Shot list and mood board before the shoot; On-location or studio shoots; Product, lifestyle, team and space photography; Short videos and Reels with captions and sound; Edited photos and videos in sizes for web, ads, marketplaces and social; Ad creatives with several hooks for testing.
How it works: 1. Brief: We agree what the content is for, where it will be used and the look you want. 2. Plan: We prepare the shot list, mood board, location and schedule. 3. Shoot: Our crew shoots on location or in a studio. 4. Edit and deliver: We edit, size and deliver every file, ready to use.

Q: Do you shoot outside Delhi?
A: Yes. Our office is in Okhla, New Delhi, and our team travels for shoots when needed. Most planning and reviews happen online.

Q: What sizes will I get?
A: We deliver the formats you need, such as square and portrait images for social, 9:16 vertical video for Reels and Shorts, and landscape files for your website and YouTube.

Q: Who owns the photos and videos?
A: You do. You keep full ownership of the final photos, videos and campaign assets once the invoice is paid, as set out in our agreement.

Q: Can you also run the ads with this content?
A: Yes. Many clients use us for both. The same team that shoots the content can test it in Google and Meta ads and report what works.

### Website and landing page development (https://retales.in/services/website-development)
We build fast, search-friendly websites and landing pages for businesses. Each page is written and designed to answer your customers' questions and turn visitors into enquiries or sales, with tracking so you know what works.
Best for: New businesses that need their first website, and growing ones whose current site is slow, outdated or doesn't bring enquiries.
Includes: Page structure and copywriting; Design in your brand style, built mobile-first; Fast loading and clean code; SEO and AI search basics: titles, descriptions, schema and sitemaps; Lead forms, click-to-call and WhatsApp buttons; Analytics and conversion tracking; Landing pages for ads and offers; Marketplace and catalogue listings where they fit.
How it works: 1. Plan: We map your pages, what each one needs to say and the action we want visitors to take. 2. Write and design: We write the copy and design the pages for you to review. 3. Build: We build the site, connect forms and tracking, and test it on phones and computers. 4. Launch and improve: We launch, submit it to Google and keep improving it from real visitor data.

Q: Will my website be SEO friendly?
A: Yes. Every site we build includes the SEO and AI search basics: clear titles and descriptions, proper headings, structured data, a sitemap and fast loading on mobile.

Q: Do you write the website content?
A: Yes. We write the copy based on our research into your business and customers. You review and approve it before it goes live.

Q: Can you build landing pages for my ads?
A: Yes. We build focused landing pages for ad campaigns and offers, with forms and tracking, so each campaign is measured by the enquiries it brings.

Q: Can you redesign my existing website?
A: Yes. We start by checking what works on your current site and what doesn't, then rebuild or improve it without losing the search rankings you already have.

### Influencer marketing (https://retales.in/services/influencer-marketing)
We connect brands with creators whose audience fits, then handle the brief, contract, reviews and payments. Because we work with both businesses and creators, campaigns are matched on audience fit, not just follower counts.
Best for: Brands that want reach and trust through creators, and businesses that need UGC videos for ads.
Includes: Creator matching based on audience, niche and location; Campaign briefs agreed with both sides; Contracts, fees and usage rights handled in writing; Content review and approvals before anything goes live; UGC videos edited and ready to run as ads; Disclosure guidance so posts follow Indian advertising rules; Reporting on reach, engagement and results.
How it works: 1. Goal: We agree what the campaign is for: reach, trust, sales or ad content. 2. Match: We shortlist creators whose audience fits your customers. 3. Brief and contract: We agree the brief, fee, timelines and usage rights in writing. 4. Review and report: We review every piece before it goes live and report results afterwards.

Q: How do you choose creators for my brand?
A: We look at who follows each creator, their niche and location, and how their audience responds, not just follower numbers. You approve the shortlist before anyone is contacted.

Q: What is UGC and do I need it?
A: UGC is short video of real people using your product. It often works well as an ad because it feels genuine. We handle the creators, the brief and the editing, and secure usage rights so you can run it in ads.

Q: Do posts follow the rules on paid promotion?
A: Yes. We brief creators on clear disclosure, such as #ad or paid partnership labels, in line with Indian advertising guidelines.

Q: I'm a creator. Can you get me brand deals?
A: Yes. Creators work with us for brand deals, sponsorships and partnerships, with negotiated fees, written contracts and payment follow-up. See our page for creators.

### Video editing for YouTube and Reels (https://retales.in/services/video-editing)
We edit long-form YouTube videos, Shorts, Reels and podcasts for creators and brands. A dedicated editor and designer stay with your channel, and an editing head checks every cut before you see it.
Best for: YouTube creators, podcasters, educators and brands that publish video regularly.
Includes: Long-form YouTube edits with story structure and pacing; Graphics, lower-thirds, colour and sound mix; Shorts and Reels with a hook in the first three seconds and word-by-word captions; Thumbnails: three concepts per video, checked for mobile; Multi-camera podcast edits and short clips of the best moments; Chapters and end screens; Internal review on sync, audio and colour before delivery.
How it works: 1. Share footage: You add raw footage, audio and brand assets to your shared drive. 2. Edit: Your dedicated editor cuts the video to your channel's style. 3. Check: An editing head reviews sync, audio and colour before it reaches you. 4. Review and deliver: You review, request changes if needed and get the final files.

Q: What formats do you deliver?
A: Long-form video in 4K or 1080p, vertical 1080 × 1920 video for Shorts and Reels, and thumbnails at 1280 × 720 for upload. Full specs are on our delivery standards page.

Q: Will the same editor work on my channel?
A: Yes. A lead editor and designer stay with your account so pacing, colour and audio stay consistent across your videos.

Q: How are revisions handled?
A: You review drafts in the portal and request changes with specific notes, or approve in one click. Revision rounds are agreed for each type of video.

Q: How is this better than hiring a solo freelancer?
A: You get a team instead of one person: editors, designers and a quality check, with continuity when someone is away. Your channel keeps publishing on schedule.

## What Retales makes

Formats shown on https://retales.in/gallery:
- Product and brand shoots: Photo and video shoots of your products, people and space, planned around where they'll be used. Includes shot list and mood board, on-location or studio shoot, edited photos and short videos, formats for web, ads and social.
- Reels and Shorts: Vertical videos with a strong first three seconds, captions and sound design. Includes hook and script, captions and motion text, music and sound design, versions for Reels, Shorts and stories.
- Ad creatives: Static and video ads built to be tested: different hooks, offers and formats for Google and Meta. Includes several hook variations, static, carousel and video sizes, offer and CTA testing, performance reporting.
- UGC and creator campaigns: Real creators using your product, from briefing and contracts to edited, ready-to-run videos. Includes creator matching, briefs and contracts, review and approvals, usage rights for ads.
- Websites and landing pages: Fast, search-friendly pages that explain what you sell and make it easy to enquire or buy. Includes structure and copy, design and build, sEO and AI-search basics, lead forms and tracking.
- Social media content: A monthly content calendar of posts, carousels and reels that keeps your brand consistent. Includes monthly calendar, design and copywriting, scheduling, monthly insights.
- Long-form YouTube edits: Story-led edits with pacing, graphics and sound that keep viewers watching to the end. Includes story structure and pacing, graphics and lower-thirds, colour and sound mix, chapters and end screens.
- Thumbnails: Several thumbnail options per video, designed for small screens and ready to A/B test. Includes three concepts per video, expression and colour grading, mobile legibility check, title pairing ideas.
- Podcast and video clips: Multi-camera podcast edits, plus short clips of the best moments for every platform. Includes multi-cam edit, audio clean-up, clips with captions, episode thumbnails.

## Agency partnership

Retales partners with other agencies in three ways. There is no joining fee, and commission and pricing are agreed in writing per partner. Page: https://retales.in/agency-partnership. Apply: https://retales.in/agency-partnership/apply. Email: partnership@retales.in

### White-label partnership (https://retales.in/agency-partnership/white-label)
We do the work. Your agency gets the credit. Retales works behind the scenes as your production and execution team. You own the client relationship, and everything is delivered under your brand.
Best for: Agencies that win more work than their team can deliver, or want to offer services they don't have in-house yet.
How it works: 1. You win the client: You pitch, sign and manage the client exactly as you do today. 2. You brief us: Share the brief, brand guidelines, timelines and any client feedback. 3. We produce: Our team creates the work in your format, with no Retales branding anywhere. 4. You review and deliver: You approve the work and present it to your client as your own.
Partners get: Unbranded deliverables, files and reports ready to send under your name; A dedicated point of contact at Retales who knows your clients; A signed NDA and a non-solicitation clause: we never contact your clients directly; Agreed turnaround times and revision rounds for every type of work; Partner pricing so you can keep a healthy margin.

Q: Will my client ever know Retales is involved?
A: Not from us. We sign an NDA, we don't put our name on any deliverable, and we never contact your clients unless you ask us to join a call as part of your team.

Q: Who talks to the client?
A: You do. You stay the single point of contact. If you want us on a call, we join as part of your team, using your agency's name.

Q: How is pricing set?
A: We agree partner rates with you in writing before work starts, either per project or as a monthly retainer. You set your own price to the client.

### Referral partnership (https://retales.in/agency-partnership/referral)
Refer a client. We deliver. You earn. Introduce clients who need services you don't offer. Retales handles the work directly with them, and you receive an agreed commission or revenue share.
Best for: Agencies, consultants and freelancers whose clients ask for services outside their focus.
How it works: 1. Agree the terms: We sign a simple referral agreement that sets out your commission and how it's paid. 2. Introduce the client: Send us the introduction by email, or use your partner link. 3. We take it from there: We scope, propose and deliver the work directly with the client. 4. You get paid: Your commission is paid on what the client pays us, as set out in the agreement.
Partners get: A written referral agreement with clear commission terms; Updates on each referral's status, so you know where it stands; Commission paid on time, with a GST invoice or statement; A promise that we won't offer the client services that compete with yours; A short introduction you can share with clients about the services we cover.

Q: How much commission do I earn?
A: It depends on the service and the size of the work, and we agree it with you in writing before your first referral. There's no fee to join.

Q: Will Retales try to take my existing services from the client?
A: No. The referral agreement says we won't offer the referred client services that compete with what you already provide them.

Q: When is commission paid?
A: After the client pays Retales, on the schedule set out in your agreement. You'll get a statement showing what each payment relates to.

### Strategic partnership (https://retales.in/agency-partnership/strategic)
Two teams. Bigger projects. Long-term growth. Retales and your agency collaborate as equals: pitching together, sharing capabilities and delivering larger projects than either team could alone.
Best for: Established agencies that want to pitch for bigger accounts or enter new cities, industries or service areas.
How it works: 1. Find the fit: We map what each team does best and where the opportunities overlap. 2. Agree how we work: Roles, revenue split, branding and who leads each account, set out in a written agreement. 3. Pitch together: Joint proposals that combine both teams' strengths and case studies. 4. Deliver and review: Shared project tracking and a regular review of how the partnership is going.
Partners get: Access to Retales' research, content, shoot and performance marketing teams; Joint proposals and co-branded case studies; A clear revenue split and account ownership for every project; Shared planning sessions and a named partnership lead on each side; Referrals both ways when clients need what the other team does.

Q: Who owns the client in a strategic partnership?
A: We agree it per project. Usually the agency that brings the client leads the account, and both teams are named in the proposal.

Q: How is revenue split?
A: Based on who does what. We agree the split in writing for each project before the proposal goes out.

Q: Can we start small?
A: Yes. Most strategic partnerships start with one joint project, then grow once both teams are happy with how it works.

### Is there a fee to become a partner?
No. There's no joining fee for any partnership model. You pay partner rates for white-label work, and you earn commission on referrals.

### Which partnership model is right for us?
If you want to keep the client and deliver under your name, choose white-label. If you'd rather hand the work over and earn a commission, choose referral. If you want to pitch and deliver bigger projects together, choose strategic. You can also combine them.

### Do you work with agencies outside India?
Yes. We work with agencies in India and abroad. Invoices for partners outside India are raised in line with GST rules for export of services.

### Will you contact our clients directly?
Not in white-label partnerships. Our agreement includes non-solicitation, and we only speak to your clients if you ask us to, as part of your team.

### How do we brief work and track progress?
You brief us by email or a shared project tracker, review and approve work in one place, and see every timeline. Your partner manager is also available on email and WhatsApp.

### How quickly can we start?
Usually within a week or two of the intro call, once the agreement is signed. Urgent pilot projects can sometimes start sooner.

## Referral program

Anyone with a free Retales account gets a referral code. They earn 250 points when someone signs up with it and 2,500 more points when that person becomes a paying client (1 point = ₹1). Page: https://retales.in/referralprogram

Tiers (based on people invited): Bronze from 0 invites, ×1 points; Silver from 4 invites, ×1.2 points; Gold from 11 invites, ×1.5 points; Platinum from 25 invites, ×2 points. At Platinum, one referral that becomes a client is worth up to 5,500 points.
Rewards: ₹500 off your next invoice (500 points); Free thumbnail redesign (750 points); ₹1,000 bank payout (1,000 points); 1-on-1 strategy call (2,500 points).
Rules: Points are given only for new Retales accounts that sign up with your code or link. You can't refer yourself, someone in your own business, or a second account of your own. The 2,500-point client bonus is added once per person, after their first paid plan starts. If a referral is fake or breaks these rules, its points are taken back. Points don't expire while your account is active. They can't be transferred to someone else. Retales team members can't earn referral points. They have their own incentives. We may change rewards or point values with 30 days' notice on this page. Points you've already earned keep their value.

### Who can join the referral program?
Anyone with a Retales account: members, clients and freelancers. It's free, and you get a code as soon as you sign up.

### When do I get my points?
250 points are added the moment someone signs up with your code. The 2,500-point client bonus is added automatically when they redeem a client access code or pay their first invoice.

### What are tiers?
The more people you invite, the higher your tier, and every reward you earn after that is boosted. At Platinum (25+ invites) you earn ×2 points.

### How do I spend my points?
Go to Refer and earn in your dashboard and pick a reward. Our team applies it within 7 working days. If we can't, your points come back.

### What if my friend forgets to use my code?
Ask them to sign up through your invite link. It remembers your code for 30 days, even if they sign up with Google. If it still didn't count, write to us and we'll check.

### I run an agency. Is there something bigger?
Yes. Agencies that send us clients regularly can earn a commission through our agency referral partnership instead of points.

## Contact

Contact form, email and WhatsApp: https://retales.in/contact

### What is the official Retales phone and WhatsApp number?
+91 9889889866. It is the only official Retales number for calls and WhatsApp.

### Which Retales email address should I write to?
New projects: sales@retales.in. Client support: hello@retales.in. Agency partnerships: partnership@retales.in. Careers: jobs@retales.in. Complaints and fraud reports: grievance@retales.in.

### Where is the Retales office?
DLF Prime Tower, Pocket F, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi 110020, India. We work with businesses and creators across India. Most work happens online, and our team travels for shoots when needed.

### What happens after I send a message?
A person from our team, not a bot, reads it and replies with questions or a time for a short call. If we're a good fit, you get a clear proposal.

### How do I know a message really comes from Retales?
Official emails end in @retales.in, and we only use the number above. We never ask for payment or OTPs over chat. If something looks wrong, report it to the grievance desk.

## Careers

Retales hires across these areas: Sales and growth (Business development, sales executives, partnerships, account managers); Creative and content (Video editors, motion designers, graphic designers, copywriters, photographers, scriptwriters); Creator management (Talent managers, creator partnerships, campaign coordinators); Digital marketing (Performance marketers, SEO specialists, social media managers, marketing analysts); Technology (Full-stack and frontend developers, automation engineers, QA); Operations (Project managers, production coordinators, operations associates); Corporate and support (Accounts, HR, legal and compliance, administration, client support); Internships and early career (Interns in marketing, design, editing, sales, operations and technology); Freelance and contract (Editors, designers, shoot crews, writers, voice artists, developers); Other and specialised roles (Researchers, strategists, translators, and roles we haven't thought of yet).
Ways to work: Full-time: A permanent role at the core of a team. Part-time: Fixed hours that fit around study or other work. Freelance: Project by project, on your own schedule. Contract: A defined period or scope, often for specialists. Internship: Hands-on learning with real responsibility. Remote: Work from anywhere, for roles that allow it.
How to apply: 1. Write it yourself: A genuine, human-written email: who you are, what you can do, and why you want to work with Retales. 2. Add your work: Attach your resume, or link to a portfolio, channel or projects. Mention the category you're applying for. 3. Include a butterfly picture: For priority review, include a picture of a butterfly in the same email. 4. Send it once: One email is enough. Repeated or spam-like emails may be automatically rejected by our email system. Email: jobs@retales.in. Page: https://retales.in/jobs

### Do you hire people outside India?
Yes. We're always looking for exceptional talent from around the world, and many roles can be done remotely.

### Do I need a degree or years of experience?
No. We value skills, ideas, execution and potential, not just credentials. Show us what you've done and what you'd do next.

### Can freelancers apply?
Yes. Email jobs@retales.in with your portfolio and the kind of projects you take on. Freelancers are welcome to try their luck.

### Will I hear back?
We read every genuine application. If there's a fit now or later, we'll get in touch. Please don't send the same email again; it won't speed things up.

### Why a butterfly picture?
It's part of our priority review. Including one tells us you read the guidelines properly and wrote to us personally.

### Is there a fee to apply or to get hired?
No. Retales doesn't charge anyone to apply or to be hired. If someone asks you to pay for a Retales job, it's a scam. Report it to grievance@retales.in.

## Blog

Retales publishes research-backed guides for small businesses and creators in India. Every statistic links to its source. RSS feed: https://retales.in/feed.xml

### The Rise of Digital Marketing in India: How Businesses and Creators Scale (https://retales.in/knowledge/articles/rise-of-digital-marketing-in-india)
Published 2026-10-16. Marketing. India has transformed into the world's second-largest digital market. Here is how Indian MSMEs, D2C brands, and creators leverage search, video, and WhatsApp to scale in 2026.
Key takeaways:
- India now has over 900 million active internet users, driven by low-cost 5G mobile data and Tier-2/Tier-3 smartphone adoption.
- Digital advertising in India has surpassed ₹50,000 crore, overtaking print and television combined for the first time.
- Vernacular language content and short-form video (YouTube Shorts and Reels) drive over 70% of new digital consumers across Bharat.
- Winning brands combine hyper-local Google Business Profiles, conversational WhatsApp commerce, and targeted performance campaigns.
Q: Why is digital marketing growing so rapidly in India?
A: Digital marketing in India is surging due to widespread 5G smartphone access, cheap mobile data, widespread UPI payment adoption, and millions of consumers across Tier-2 and Tier-3 towns searching and purchasing online daily.

Q: How much should an Indian small business spend on digital marketing?
A: Most Indian small businesses begin with free channels like Google Business Profile and WhatsApp Business. When ready for paid growth, starting with ₹15,000 to ₹35,000 monthly in performance ads and creative content provides a strong testing ground with measurable returns.

Q: Digital marketing se business kaise badhaye?
A: Apne business ko Google Business Profile par verify karein, WhatsApp Business par catalog banakar fast reply karein, Instagram aur YouTube Shorts par har hafte 3 helpful videos post karein, aur local Google Ads se qualified leads generate karein.

Q: Which digital channel gives the highest ROI in India?
A: For local service providers, Google Business Profile and local search yield the highest immediate ROI. For e-commerce and D2C brands, Instagram Reels combined with WhatsApp re-engagement delivers the best customer acquisition cost.

Q: Is social media alone enough, or do I need a website?
A: Social media generates discovery, but a dedicated website builds long-term credibility, ranks on Google for search intent, and allows ChatGPT and AI answer engines to accurately cite and recommend your business.

Q: Does Retales work with businesses outside major metro cities?
A: Yes. Retales acts as an operating growth and creative partner for businesses, brands, and creators across all 28 states and 8 union territories in India.

### The Rise of AI in Digital Marketing: How Modern Businesses Scale Smarter (https://retales.in/knowledge/articles/rise-of-ai-in-digital-marketing)
Published 2026-10-16. Marketing. AI has shifted digital marketing from manual guesswork to predictive, fast execution. Here is how modern businesses, MSMEs, and creators in India use AI to multiply creative output and ad returns without losing their brand voice.
Key takeaways:
- AI has turned marketing from manual trial-and-error into real-time predictive analytics and high-speed creative iteration.
- Major ad platforms (Google Performance Max, Meta Advantage+) already use machine learning to distribute budgets and optimize bids automatically.
- Generative AI handles repetitive drafting—copy variations, multi-language hooks, and video outlines—freeing teams for high-level positioning.
- The winning formula is 'Human + AI': AI provides speed and volume, while experienced human marketers protect brand voice, factual accuracy, and local Indian nuances.
Q: How is AI transforming digital marketing for Indian businesses?
A: AI speeds up creative production, automates ad bidding across Meta and Google, qualifies leads instantly over WhatsApp, and optimizes content to be recommended by AI answer engines like ChatGPT and Gemini.

Q: Will AI replace digital marketers and creative agencies?
A: No. AI replaces repetitive manual tasks like draft copy, basic video cuts, and manual bidding. Creative strategy, brand storytelling, local cultural empathy, and high-level business positioning still require experienced human minds.

Q: Kya AI use karne se website ka SEO kharab hota hai?
A: Nahi. Google ne clearly kaha hai ki content create karne ka medium chahe human ho ya AI, important yeh hai ki content helpful, accurate aur user-first ho. Agar aap raw AI copy paste karenge bina human review ke, toh ranking drop ho sakti hai. Isliye Human + AI workflow sabse best hai.

Q: How do Meta and Google Ads use AI?
A: Platforms use deep learning systems (Google Performance Max and Meta Advantage+) to analyze user browsing signals, test creative combinations, and automatically allocate ad budgets toward users most likely to convert.

Q: What is the best way for a small business to start with AI marketing?
A: Start small: use conversational AI to brainstorm ad hooks and customer objection FAQs, implement automated WhatsApp greetings, and enable smart bidding on your active Google and Meta ad campaigns.

Q: How does Retales incorporate AI into client campaigns?
A: Retales combines AI-driven research, automated asset variations, and predictive media buying with seasoned human copywriters, video editors, and growth strategists to deliver high ROI without agency overhead.

### How to get your business recommended by ChatGPT, Gemini and Google's AI answers (https://retales.in/knowledge/articles/get-business-recommended-by-chatgpt-google-ai)
Published 2026-10-15. Marketing. More Indians ask ChatGPT and Google's AI what to buy and whom to hire. How to make your business the one they suggest, based on Google and OpenAI's own guidance.
Key takeaways:
- Google says there are no extra requirements or special files needed to appear in AI Overviews. Pages that are indexed and can show a snippet are eligible.
- ChatGPT can only show your site in search answers if its search crawler, OAI-SearchBot, is allowed to read it.
- AI tools repeat what they can find and trust: clear answers on your own site, a complete Google Business Profile, and reviews and mentions elsewhere.
- Write pages that answer one real customer question each, in plain words, with the answer near the top.
Q: How do I get my business to show up in ChatGPT?
A: Allow OpenAI's search crawler, OAI-SearchBot, to read your website, publish clear pages that answer customer questions, and build trust signals like reviews and mentions on other websites. ChatGPT doesn't sell placement in its answers.

Q: Do I need special code or files to appear in Google AI Overviews?
A: No. Google says there are no extra requirements. Pages that are indexed and can show a snippet in normal Search are eligible. Good SEO is the foundation.

Q: What is the difference between SEO, AEO and GEO?
A: SEO helps your pages rank in search results. AEO shapes content so search tools and assistants can lift a direct answer. GEO helps AI tools that write their own answers mention and cite you. AEO and GEO build on SEO.

Q: Can I pay to be recommended by AI tools?
A: Not in their organic answers. Google says you can't pay for better local ranking, and OpenAI says placement in ChatGPT search isn't guaranteed. Ads are separate and labelled.

Q: ChatGPT par apna business kaise dikhaye?
A: Website par customers ke sawaalon ke seedhe jawab likhiye, Google Business Profile poora bhariye, asli reviews lijiye, aur robots.txt mein OAI-SearchBot ko allow rakhiye.

Q: How long does it take to start appearing in AI answers?
A: It depends on how often tools re-read your site and how much trust you've built. Fixing crawler access can show up within days; building reviews and mentions usually takes months.

### Local SEO in India: how to rank in Google's "near me" searches (https://retales.in/knowledge/articles/local-seo-india-rank-near-me-google)
Published 2026-10-15. Marketing. A step-by-step local SEO guide for Indian shops, clinics and service businesses: Google Business Profile, reviews, listings and website fixes that bring calls.
Key takeaways:
- Google ranks local results mainly on relevance, distance and prominence. You can't pay for a better local ranking.
- A complete, verified Google Business Profile is free and is the biggest single lever for local search.
- Reviews count, but offering anything in exchange for a review breaks Google's rules.
- Your website, directory listings and Business Profile should show the same name, address and phone number.
Q: How do I rank my business in 'near me' searches?
A: Verify your free Google Business Profile, fill every field, choose the right category, add real photos, collect honest reviews and reply to them, and keep your name, address and phone the same on your website and listings.

Q: Can I pay Google to rank higher on Maps?
A: No. Google says there is no way to pay for a better local ranking. You can run Google Ads, which appear as labelled ads, but that doesn't change your organic position.

Q: How long does local SEO take?
A: A complete, verified profile can start bringing calls within weeks. Building reviews and prominence in a competitive area usually takes three to six months of steady work.

Q: Can I offer a discount for a Google review?
A: No. Google treats offering free or discounted goods or services in exchange for reviews as fake and misleading content, and it's strictly prohibited.

Q: Google Maps par apni dukaan upar kaise laaye?
A: Google Business Profile verify karke poora bhariye, sahi category chuniye, asli photos daaliye, har customer se review maangiye aur har review ka jawab dijiye. Paise dekar ranking nahi badhti.

Q: Do I need a website for local SEO?
A: It isn't mandatory, but it helps. A simple, fast site that matches your profile details gives Google more confidence and gives customers a place to check your services.

### Google Ads vs Meta ads: which is better for a small business in India? (https://retales.in/knowledge/articles/google-ads-vs-meta-ads-small-business-india)
Published 2026-10-15. Marketing. Google Ads catches people already searching; Instagram and Facebook ads create demand. How each works, which suits your business, and how to start small.
Key takeaways:
- Google Ads shows your ad to people searching for what you sell, so it suits urgent, high-intent needs.
- Meta ads (Instagram and Facebook) reach people by interest and location before they search, so they suit visual products and new demand.
- Neither is better for everyone. Most small businesses start with one, prove it, then add the other.
- On Google, your ad's position depends on your bid and the quality of your ad and landing page, not on bid alone.
Q: Which is better for a small business, Google Ads or Facebook ads?
A: Google Ads is usually better when people already search for your service. Facebook and Instagram ads are usually better for visual products and creating new demand. Start with the one that matches how your customers buy.

Q: Can I start Google Ads with a small budget?
A: Yes. You set your own average daily budget. Google may spend up to twice that on a busy day, but you won't be charged more than 30.4 times the daily budget in a month.

Q: Why does my competitor's ad show above mine when I bid more?
A: Google uses ad and landing page quality, expected impact of ad extras and the search context along with your bid. A more relevant ad can win a higher spot with a lower bid.

Q: Instagram ads ya Google ads, pehle kaunsa chalaye?
A: Agar log aapki service Google par search karte hain to Google Ads se shuru kijiye. Agar product dikhne se bikta hai, jaise kapde ya khana, to Instagram aur Facebook ads se shuru kijiye.

Q: How soon will paid ads bring results?
A: Ads can bring enquiries within days of launch, but it usually takes three to four weeks of testing to learn which ads, keywords and audiences give a steady cost per customer.

### Instagram marketing for small businesses in India: a simple plan that works (https://retales.in/knowledge/articles/instagram-marketing-small-business-india)
Published 2026-10-15. Marketing. How Indian small businesses get customers from Instagram: profile setup, what the ranking rewards, a weekly content plan, Reels tips and turning DMs into sales.
Key takeaways:
- India is Instagram's largest market, with about 480 million users, so your customers are very likely already there.
- Instagram ranks Reels by signals like watching to the end, shares and likes. Watermarked or reposted Reels get shown less.
- Three posts a week, done every week, beats daily posting for a month and then silence.
- The money is in the DMs: reply fast, move to WhatsApp, and track which posts bring enquiries.
Q: How can a small business grow on Instagram?
A: Use a business account, make your profile clear about what you sell and where, post useful Reels and photos three times a week, reply to every message fast, and move serious buyers to WhatsApp or a call.

Q: How often should a business post on Instagram?
A: Three feed posts or Reels a week plus a few Stories daily is a pace most small businesses can keep up. Consistency matters more than volume.

Q: Why are my Reels not getting views?
A: Common reasons are a slow start, low-quality video, watermarks from other apps, reposted content or mostly-text Reels. Instagram says these are shown less in recommendations.

Q: Instagram par business kaise badhaye?
A: Business account banaiye, bio mein saaf likhiye kya bechte hain aur kahan, hafte mein 3 Reels daaliye, har DM ka jaldi jawab dijiye aur customer ko WhatsApp par le jaaiye.

Q: Should I buy followers?
A: No. Bought followers don't buy from you, they lower your engagement rate, and they make it harder for Instagram to show your posts to real local customers.

Q: Is Instagram or WhatsApp better for selling?
A: They work together. Instagram helps new people discover you; WhatsApp Business is where many Indian customers prefer to ask questions and place orders.

### How to promote my business for free: 12 ways that work in India (https://retales.in/knowledge/articles/how-to-promote-my-business-for-free)
Published 2026-10-10. Business growth. How to promote your business for free in India: Google Business Profile, WhatsApp Business, Instagram, reviews, referrals and a weekly plan. Plus when it's time to bring in a growth team.
Q: How can I promote my business for free?
A: Create a Google Business Profile, set up the WhatsApp Business app, post regularly on one social app, ask every happy customer for a review, and start a simple referral offer. These cost nothing but time.

Q: How do I promote my business online for free?
A: Start with Google Business Profile so people can find you in search and maps. Then use Instagram or Facebook to show your work, and WhatsApp Business to answer enquiries quickly.

Q: Is Google Business Profile really free?
A: Yes. Google lets you create and manage a Business Profile at no charge.

Q: Business kaise badhaye bina paise ke?
A: Google Business Profile banaiye, WhatsApp Business par jaldi reply kijiye, har hafte Instagram par 3 post daaliye, aur har khush customer se Google review aur referral maangiye.

Q: Which free method brings customers fastest?
A: For local businesses, a complete Google Business Profile with good reviews usually brings calls the fastest. For online sellers, a WhatsApp catalog shared with existing customers often works quickest.

Q: When should I hire a digital marketing agency or growth partner?
A: When you can't post consistently, can't tell what's working, want to grow beyond your area, or are ready to run ads. A partner like Retales gives you a structured plan, professional content and monthly reports.

Q: Does Retales work outside Delhi?
A: Yes. Retales works with businesses across India, in all 28 states and 8 union territories.

### Digital marketing for small business in India: a practical guide for 2026 (https://retales.in/knowledge/articles/digital-marketing-for-small-business-india)
Published 2026-10-10. Marketing. How small businesses in India grow online in 2026: channels that work, cost per month, industry playbooks and a 30-day plan. By Retales, New Delhi.
Q: What is digital marketing for a small business?
A: It is how a small business uses Google, social media, WhatsApp, ads and its website to get found, build trust and win customers. For most local businesses it starts with a Google Business Profile and one social media app.

Q: How much does digital marketing cost per month in India?
A: Most small businesses pay ₹15,000 to ₹75,000 a month in agency fees, plus a separate ad budget. Single services cost less: SEO from about ₹10,000 and social media management from about ₹15,000 a month.

Q: Is digital marketing worth it for a small business in India?
A: Yes, for most businesses that track results. In a 2026 Google and India SME Forum survey, 78% of MSMEs that advertise online said it lowered their cost of getting a customer, and more than half earned 2 to 3 times their ad spend.

Q: How can I grow my business online for free?
A: Create a complete Google Business Profile, collect reviews, set up WhatsApp Business, and post useful short videos on one social app. These cost nothing but time.

Q: Which is better for a small business: SEO or ads?
A: Ads bring customers quickly; SEO brings free customers over months. Most small businesses start with a small ad budget while they build their Google profile and website.

Q: Business kaise badhaye online?
A: Pehle Google Business Profile banaiye aur customers se reviews mangiye. Phir WhatsApp Business aur ek social media app par apna kaam dikhaiye. Uske baad chhote ads chalakar dekhiye ki kaunsa tareeka customers la raha hai.

Q: Google Business Profile kaise banaye?
A: google.com/business par jaiye, apna business naam, category, address aur phone number daaliye, aur Google ke bataye tareeke se verify kijiye. Photos, timings aur services zaroor bhariye.

Q: Should I hire a digital marketing agency in Delhi NCR or do it myself?
A: Do the free basics yourself first. Hire an agency when you are ready to spend on ads or need regular content, and choose one that tracks leads and sales, not just likes.

### Why most businesses fail (and what the survivors do differently) (https://retales.in/knowledge/articles/why-most-businesses-fail)
Published 2026-10-08. Business growth. Half of new businesses don't reach their fifth birthday. We went through the data from the US Bureau of Labor Statistics, CB Insights, IBM and Harvard research to find out why, and what you can do about it.
Q: What percentage of businesses fail in the first year?
A: In the US, about 20% of new business establishments close within their first year. 79.6% of those that opened in 2013 were still operating a year later, according to the Bureau of Labor Statistics.

Q: What is the number one reason businesses fail?
A: Running out of cash is the most common final reason, cited in 70% of the shutdowns CB Insights analysed. The root cause is usually weak demand, poor unit economics or costs growing faster than revenue.

Q: How many startups fail in India?
A: A 2017 study by the IBM Institute for Business Value and Oxford Economics found that more than 90% of Indian startups fail within their first five years.

### The Indian creator's guide to getting paid: brand deals, #ad rules and tax (https://retales.in/knowledge/articles/creator-guide-brand-deals-disclosure-tax-india)
Published 2026-10-08. Creators. Views don't pay the bills on their own. Here's how creators in India actually earn, how to land and price brand deals, what the government and ASCI expect you to disclose, and the tax rules most creators miss.
Q: Do I need to label a post if the brand only sent me a free product?
A: Yes. Both the Department of Consumer Affairs and ASCI say any material connection, including free products, gifts and trips, must be disclosed clearly.

Q: Is #collab enough as a disclosure?
A: It's safer to use clear words such as 'Ad', 'Advertisement', 'Sponsored' or 'Paid promotion', placed where viewers can't miss it. The government guide lists 'advertisement', 'sponsored' and 'paid promotion' as examples.

Q: How many subscribers do I need to earn from YouTube?
A: To join the YouTube Partner Program you need 1,000 subscribers plus either 4,000 public watch hours in the last 12 months or 10 million public Shorts views in the last 90 days.

Q: Do I have to pay tax on free products I get from brands?
A: Products you keep can count as income, and brands may deduct 10% TDS on benefits worth more than ₹20,000 in a year. Products you return after making your content aren't treated as a benefit. Ask a chartered accountant about your situation.

## Docs and policies

### Company profile (https://retales.in/docs/profile/company)
Who Retales is, what we do for businesses and creators, our registered company details, and every official channel you can use to reach us.

Who we are: Retales is a research-led digital growth partner based in New Delhi. We work with businesses and creators across India, planning, producing, promoting and measuring the work that helps them grow online. For businesses Research, strategy, content and shoots, SEO, ads, leads, sales support and analytics, run as a monthly loop. For creators Audience growth plus brand deals, sponsorships, promotions and long-term partnerships.

How we work: Every engagement starts with research into the market, competitors and location. One accountable team covers strategy, content, shoots, editing, SEO and ads. Clients see campaigns, budgets, approvals and results in a live dashboard. Work runs in monthly cycles with clear deliverables, GST invoices and NDAs.

Registered company details: Brand name: Retales Legal entity: Retales India (Company) Registered office: DLF Prime Tower, Pocket F, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi 110020, India GST: Registered in Delhi (state code 07). GSTIN is printed on every B2B invoice. SAC code: 9983, professional, technical and business services MSME: Registered Trademark: Application filed (Class 35 and 41) Service area: All 28 States & 8 Union Territories across India

Official channels: These are the only channels Retales uses. If someone contacts you from anywhere else claiming to be us, verify through one of these first. Website retales.in WhatsApp (verified) +91 9889889866 Phone +91 9889889866 General support hello@retales.in Sales and partnerships sales@retales.in Careers jobs@retales.in Grievance and fraud reports grievance@retales.in Received something suspicious? Read our cyber safety guide to verify a message and report it.

### Cyber safety and fraud awareness (https://retales.in/docs/cyber-crime)
What to do if you face fraud, impersonation or a scam, what not to do, how to verify official Retales communication, and where to report cybercrime in India.

Lost money? Act right now: Call 1930 and your bank immediately The first hours matter most. Call the national cyber fraud helpline 1930, then your bank's official helpline to block the card, UPI or account involved. File a complaint at cybercrime.gov.in as soon as you can.

If you face fraud, impersonation or a scam: Stop responding. Don't reply, click, call back or pay. Scammers rely on urgency, so slowing down is your best defence. Secure your money. If you paid or shared bank details, call 1930 and your bank right away to block the transaction or account. Save the evidence. Take screenshots of chats, profiles, numbers, emails, links, UPI IDs and transaction references. Don't delete anything. Verify with Retales. If someone used our name, check with us through an official channel listed below before doing anything else. Report it. Report to cybercrime.gov.in, to Retales, and to the platform where it happened (WhatsApp, Instagram, email provider). Lock down your accounts. Change passwords you may have shared, sign out of unknown devices and turn on two-step verification.

What not to do: Verify every request through an official Retales channel Type website addresses yourself instead of clicking links Check the payee name before any payment Ask questions and take your time Report suspicious contact, even if you didn't lose money Share OTPs, passwords, UPI PINs, card numbers or CVVs Install screen-sharing or remote-access apps at a stranger's request Scan a QR code or enter a PIN to “receive” money Pay fees to apply for a job, unlock a brand deal or get “guaranteed” results Pay anyone who promises to recover lost money for a fee Delete chats or evidence, or confront the scammer

Never share sensitive information: Retales will never ask for these If anyone asks for these while claiming to be Retales, it is a scam. Stop and report it. One-time passwords (OTPs) or verification codes Passwords for email, social media, banking or the Retales dashboard UPI PIN, card number, CVV or net-banking login Remote access to your phone or computer

How to verify official Retales communication: Emails come only from addresses ending in @retales.in. WhatsApp messages come only from our verified number +91 9889889866. Our websites are retales.in, retalesmedia.com and retalesmedia.in. Check the spelling carefully: fake sites swap look-alike characters (a capital I for a small l, a zero for an o) or add words, like retales-offers.com. Payments are made only against a GST invoice. Confirm bank or UPI details by email or WhatsApp with us before paying, especially if they have “changed”. We never promise instant results, guaranteed followers or overnight sales. Website retales.in WhatsApp (verified) +91 9889889866 Phone +91 9889889866 General support hello@retales.in Sales and partnerships sales@retales.in Careers jobs@retales.in Grievance and fraud reports grievance@retales.in Only trust verified channels Anyone claiming to represent Retales while demanding money, promising instant results or making offers that feel off should be treated as potentially fraudulent. Contact us independently, using the details on this page, before you respond.

Affiliate and partner websites: Retales sometimes works with affiliate and partner websites, for example for payments, campaigns or registrations. Before paying or sharing any information on a partner site: Make sure the link reached you from an official Retales channel. Confirm the site with us by email or WhatsApp if you're unsure. Check the full web address and that it uses a secure (https) connection. Check the payee name on the payment screen before you confirm.

Common scams to watch for: Scam What it looks like Red flag Fake job offer An “offer letter” or interview from Retales that asks for a fee Any payment to get or keep a job Fake brand deal A brand deal for creators that needs a deposit or product purchase first You pay before you're paid Impersonation A profile using our logo or a staff name on a new number Not one of our official channels Guaranteed growth Instant followers, viral reach or sales “guaranteed” Promises no honest team can make Invoice switch An invoice or email saying our bank details have changed Pressure to pay a new account quickly Task scams Paid “likes and reviews” tasks that later ask you to invest You're asked to deposit to unlock earnings

Where and how to report: Cyber fraud helpline: Call 1930 (national, 24x7) Online complaint: National Cyber Crime Reporting Portal, cybercrime.gov.in Suspicious calls, SMS or WhatsApp: Chakshu on Sanchar Saathi, sancharsaathi.gov.in Report to Retales: grievance@retales.in or WhatsApp +91 9889889866 Your bank: The helpline printed on your card or the bank's official app When you report to us, include the number, email or profile that contacted you, screenshots, any links or payment details, and the date. We'll confirm whether the contact was genuine and help where we can. This guide is for awareness only and isn't legal advice. For a crime in progress or a threat to safety, contact local police (112).

### Delivery standards (https://retales.in/docs/standards)
How Retales delivers: team structure, video and thumbnail specifications, turnaround and QA, file handover, GST billing, and intellectual property terms.

Team and quality control: Dedicated team: a lead editor and designer stay with your account, so pacing, colour and audio stay consistent. Internal review: every cut is checked by an editing head before you see it, covering sync, audio and colour. Coverage: fully digital delivery for businesses and creators across India.

Technical specifications: Long-form video (16:9), for YouTube, OTT, courses and brand films Format Specification Resolution 3840 × 2160 (4K UHD) or 1080p Codecs Apple ProRes 422, H.264 or H.265 (MP4 / MOV) Bitrate 80 to 120 Mbps (4K), 25 Mbps (1080p) Audio -14 LUFS (±1.0), true peak -1.0 dBFS Colour Rec.709 Thumbnails, for YouTube home, suggested and mobile Format Specification Master 3840 × 2160 (16:9) Upload file 1280 × 720, under 2 MB, PNG or JPG Text Two to four words, high contrast Safe zone Bottom-right kept clear for the timestamp Vertical video (9:16), for Shorts and Reels Format Specification Resolution 1080 × 1920, centre-weighted framing Hook Visual or story hook within the first 3 seconds Subtitles and audio Word-by-word captions with music ducking

Turnaround and review: Deliverable Turnaround Internal check Revisions Long-form episode (10 to 30 min) Sprint schedule agreed per project Editing head and audio sign-off Quick iteration rounds Shorts and Reels (3 to 5 cuts) Sprint schedule Caption accuracy and hook check Rapid fixes Thumbnail set (3 options) Fast turnaround Mobile contrast and safe-zone check Text and crop tweaks UGC ad set Sprint schedule Ad policy and hook variation check Hook swaps included

Sharing your files: Use this folder structure when you add files to your shared Retales drive: Folder structure [EPISODE_ID]_[TITLE]/ ├── 01_Raw_Footage/ camera A, camera B, screen recordings ├── 02_Sync_Audio/ WAV or AIFF mic tracks ├── 03_Brand_Assets/ logos, fonts, intro animations └── 04_Brief_Notes.txt hook timestamps and callouts Transfer options: Google Drive, Frame.io, Dropbox or an S3 upload link. Approvals: your dashboard, a shared Slack or Discord channel, or our WhatsApp desk.

Billing and GST: Clients in Delhi: CGST 9% + SGST 9% (18% total). Clients in other states and union territories: IGST 18%. B2B invoices carry your GSTIN and SAC details so you can claim input tax credit. Monthly plans are billed at the start of each month. Projects are billed 50% upfront and 50% on final delivery. Before you pay Pay only against a Retales GST invoice, and confirm bank details with us if they ever appear to change.

Ownership and confidentiality: Once an invoice is paid, full copyright in the edited videos, project files and thumbnails passes to the client. Unreleased footage, launches and sponsorship talks stay under NDA. Nothing is shown publicly without written approval.

### Privacy policy (https://retales.in/privacy)
What personal data Retales India collects, why, how it's protected, how long we keep it, and how to exercise your rights under India's DPDP Act, 2023.

The short version: We collect only what we need to run your account, deliver our services and keep the platform secure. We never sell your personal data or use it for third-party advertising. You can see, correct or delete your data at any time by writing to us. Data received through Google sign-in is used only to sign you in and personalise your account.

### Terms of service (https://retales.in/terms)
The terms for using retales.in or working with Retales India as a client, creator or freelancer: services, payments, ownership, confidentiality and liability.

Agreeing to these terms: These terms are an agreement between you and Retales India ("Retales India", "we", "us"). By using retales.in, creating an account, or working with us, you agree to them. If you're accepting for a company, you confirm you're authorised to bind it. Where you sign a separate proposal, statement of work, creator agreement or employment contract with us, that document applies too. If it conflicts with these terms, the signed document wins.

### Cookie policy (https://retales.in/cookies)
Which cookies and browser storage retales.in uses, why we use them, how long they last, and how you can change your cookie choices at any time.

Your choices: Essential cookies are always on because the site can't work without them. Everything else is off until you say yes, and you can change your mind at any time. Cookie settings: change your cookie choices