Strategic partnership
Two teams. Bigger projects. Long-term growth.
Retales and your agency collaborate as equals: pitching together, sharing capabilities and delivering larger projects than either team could alone.
How it works.
Best for: Established agencies that want to pitch for bigger accounts or enter new cities, industries or service areas.
- Find the fitWe map what each team does best and where the opportunities overlap.
- Agree how we workRoles, revenue split, branding and who leads each account, set out in a written agreement.
- Pitch togetherJoint proposals that combine both teams' strengths and case studies.
- Deliver and reviewShared project tracking and a regular review of how the partnership is going.
What you get
- Access to Retales' research, content, shoot and performance marketing teams
- Joint proposals and co-branded case studies
- A clear revenue split and account ownership for every project
- Shared planning sessions and a named partnership lead on each side
- Referrals both ways when clients need what the other team does
Services covered
- Business and market research
- Content and copywriting
- Video production and editing
- Design
- Social media management
- Performance marketing
- SEO
- Creator and influencer campaigns
Strategic questions
Still unsure? Ask us directly
Who owns the client in a strategic partnership?
We agree it per project. Usually the agency that brings the client leads the account, and both teams are named in the proposal.
How is revenue split?
Based on who does what. We agree the split in writing for each project before the proposal goes out.
Can we start small?
Yes. Most strategic partnerships start with one joint project, then grow once both teams are happy with how it works.
Ready to start a strategic partnership?
Tell us about your agency and we'll set up a 30-minute intro call.