Operational Architecture & Delivery Model
Retales India operates as an embedded digital infrastructure partner for YouTube channels, serial creators, and digital brands across India. Rather than transactional gig matchmaking, we assign dedicated production pods with internal quality control.
Lead Editor + Designer
Consistent editors aligned with your channel's pacing, color palette, and audio aesthetics.
Multi-Tier Internal QA
Every cut is inspected by an Editing Head before client review, catching sync, audio, and color flaws.
Pan-India Reach
Full digital delivery serving creators and brands across Mumbai, Delhi NCR, Bengaluru, Hyderabad, and all states.
Technical Specifications & Master Delivery Formats
All production deliverables conform to broadcast and platform-native distribution benchmarks.
Long-Form Video Master (16:9)
Target Platforms: YouTube 4K, OTT, Masterclasses, Brand Films
Resolution
3840 × 2160 (4K UHD) / 1080p
Codecs & Containers
Apple ProRes 422, H.264 / H.265 (MP4/MOV)
Target Bitrate
80 – 120 Mbps (4K) / 25 Mbps (1080p)
Audio Loudness
-14 LUFS (±1.0), True Peak -1.0 dBFS
High-CTR Thumbnail Packaging
Target Platforms: YouTube Suggested, Home Feed, Mobile Grid
Master Dimensions
3840 × 2160 (16:9 Canvas)
Web Upload File
1280 × 720 (Under 2MB PNG/JPG)
Typography Rules
Max 2-4 Words, High Contrast Stroke
Safe Zone Margin
Bottom-Right Timestamp Clearance
Vertical Video Repurposing (9:16)
Target Platforms: YouTube Shorts, Instagram Reels, TikTok
Resolution & Framing
1080 × 1920 (9:16 Vertical), Center-Weighted
Hook Retention Benchmark
Visual or Narrative Hook in First 3 Seconds
Subtitles & Audio
Kinetic Word-by-Word Sync + Audio Ducking
Turnaround SLAs & Quality Control Protocols
We operate on strict, predictable sprint cycles to ensure creators never miss a publishing window.
| Deliverable Tier | Standard Delivery SLA | Internal QA Protocol | Revisions Window |
|---|---|---|---|
| Long-Form Episode (10–30 min) | Faster Deliveries (Sprint SLA) | Editing Head + Audio Normalization Sign-off | Faster Iteration Turnaround |
| Vertical Shorts Repurposing (3–5 Cuts) | Faster Sprint Delivery | Subtitle Accuracy & Hook Retention Audit | Rapid Iteration Fixes |
| 3x A/B Thumbnail Package | Rapid Sprint Turnaround | Mobile Contrast & Safe-Zone Verification | Unlimited Copy/Crop Tweaks |
| Direct Response UGC Ad Set | Faster Sprint Delivery | Ad Compliance & Hook Variation Check | Variant Hook Swaps Included |
Client Ingest & Asset Protocol
Streamlined intake procedures keep production fast and structured. Follow this standard folder schema when dropping assets into your private Retales drive:
├── 📁 [EPISODE_ID]_[TITLE]/ │ ├── 📁 01_Raw_Footage/ (Camera A, Camera B, Screen Records) │ ├── 📁 02_Sync_Audio/ (WAV / AIFF multi-track mic stems) │ ├── 📁 03_Brand_Assets/ (PNG logos, brand fonts, intro animations) │ └── 📄 04_Brief_Notes.txt (Hook timestamp hints, specific callouts)
Accepted Transfer Channels
Google Drive (Shared Workspace), Frame.io, Dropbox, or high-speed AWS S3 presigned drops.
Communication Protocol
Direct Slack / Discord channels or dedicated WhatsApp Operations Desk for asynchronous approvals.
Billing, GST Invoicing & Commercial Terms
All commercial engagements with Retales India are fully compliant under Indian Goods and Services Tax (GST) regulations.
Legal Entity Name
Retales India
(Sole Proprietorship)
Tax Registration
GST Registered (State Code 07)
GSTIN issued on all B2B invoices
Services Accounting Code (SAC)
SAC 9983
Creative & Post-Production Services
Tax Applicability Rules:
- Delhi Intra-State Clients: Invoiced with CGST (9%) + SGST (9%) = Total 18% GST.
- Pan-India Inter-State Clients (All other states/UTs): Invoiced with IGST (18%).
- Input Tax Credit (ITC):B2B invoices include the client's registered GSTIN and full HSN/SAC breakdowns to enable seamless 100% ITC claim.
- Payment Cycles: Monthly retainer cycles are billed upfront on the 1st of each calendar month. Project sprints are milestone-based (50% upfront, 50% on master delivery).
Intellectual Property Rights & Non-Disclosure (NDA)
Clear ownership and rigorous data privacy are foundational standards of every Retales partnership.
Full Rights Transfer
Upon invoice settlement, 100% of copyrights and intellectual property for all edited video files, project timelines, and thumbnail graphics transfer unconditionally to the client.
Strict NDA Protection
Unreleased footage, upcoming product launches, and sponsorship negotiations remain under strict non-disclosure. No asset is published or showcased without prior written approval.
Corporate Registry & Official Desks
Authoritative corporate credentials, registered address, and official communication channels for Retales India.
Registered Office Address
808B, DLF Prime Tower, Pocket F, Okhla Phase I, Okhla Industrial Estate,
New Delhi, Delhi - 110020, India
MSME Status: Registered
Trademark: Filed (Class 35 & 41)
Service Area: All 28 States & 8 Union Territories across India