Working with us Delivery standards How Retales delivers: team structure, video and thumbnail specifications, turnaround and QA, file handover, GST billing, and intellectual property terms.
Updated 8 October 2026 · 2 min read
On this page # Team and quality controlDedicated team: a lead editor and designer stay with your account, so pacing, colour and audio stay consistent. Internal review: every cut is checked by an editing head before you see it, covering sync, audio and colour. Coverage: fully digital delivery for businesses and creators across India. # Technical specificationsLong-form video (16:9), for YouTube, OTT, courses and brand films Format Specification Resolution 3840 × 2160 (4K UHD) or 1080p Codecs Apple ProRes 422, H.264 or H.265 (MP4 / MOV) Bitrate 80 to 120 Mbps (4K), 25 Mbps (1080p) Audio -14 LUFS (±1.0), true peak -1.0 dBFS, Rec.709 colour
Thumbnails, for YouTube home, suggested and mobile Format Specification Master 3840 × 2160 (16:9) Upload file 1280 × 720, under 2 MB, PNG or JPG Text Two to four words, high contrast Safe zone Bottom-right kept clear for the timestamp
Vertical video (9:16), for Shorts and Reels Format Specification Resolution 1080 × 1920, centre-weighted framing Hook Visual or story hook within the first 3 seconds Subtitles and audio Word-by-word captions with music ducking
# Turnaround and reviewDeliverable Turnaround Internal check Revisions Long-form episode (10 to 30 min) Sprint schedule agreed per project Editing head and audio sign-off Quick iteration rounds Shorts and Reels (3 to 5 cuts) Sprint schedule Caption accuracy and hook check Rapid fixes Thumbnail set (3 options) Fast turnaround Mobile contrast and safe-zone check Text and crop tweaks UGC ad set Sprint schedule Ad policy and hook variation check Hook swaps included
# Sharing your filesUse this folder structure when you add files to your shared Retales drive:
Folder structure [EPISODE_ID]_[TITLE]/
├── 01_Raw_Footage/ camera A, camera B, screen recordings
├── 02_Sync_Audio/ WAV or AIFF mic tracks
├── 03_Brand_Assets/ logos, fonts, intro animations
└── 04_Brief_Notes.txt hook timestamps and callouts Transfer options: Google Drive, Frame.io, Dropbox or an S3 upload link. Approvals: your dashboard, a shared Slack or Discord channel, or our WhatsApp desk. # Billing and GSTClients in Delhi: CGST 9% + SGST 9% (18% total). Clients in other states and union territories: IGST 18%. B2B invoices carry your GSTIN and SAC details so you can claim input tax credit. Monthly plans are billed at the start of each month. Projects are billed 50% upfront and 50% on final delivery. # Ownership and confidentialityOnce an invoice is paid, full copyright in the edited videos, project files and thumbnails passes to the client. Unreleased footage, launches and sponsorship talks stay under NDA. Nothing is shown publicly without written approval.